What Deal Day Is
Deal Day is a 48-hour independent analysis of a specific business you're evaluating. You submit the listing and financials. We rebuild the numbers from source documents, evaluate SBA viability, identify every risk worth flagging, and deliver a written findings report with a direct go/no-go recommendation.
The purpose is to tell you whether a business is worth buying before you commit capital, sign a LOI, and spend months in due diligence. Most acquisition mistakes are made before the offer. Deal Day exists to prevent them.
Who Books a Deal Day
Deal Day is built for one type of buyer: someone who has found a specific business listing and needs independent analysis before making a financial commitment.
- Buyers evaluating a live listing from a broker or marketplace
- SBA-backed buyers who need to verify deal viability before engaging a lender
- First-time acquisition buyers who don't have experience reading business financials
- Experienced buyers who want a second set of eyes on a specific deal
- Buyers preparing to submit a LOI and want to make sure the offer structure is right
What's Included in Every Deal Day
Deal Day Deliverables — $3,500
- Financial rebuild from source documents — not from the broker's presentation
- EBITDA review — normalized and adjusted from defensible inputs only
- Seller add-back analysis — every add-back evaluated individually
- SBA viability review — does this deal qualify for 7(a) financing
- Risk assessment — lease, owner dependency, customer concentration, regulatory
- Offer structure guidance — recommended price, terms, and conditions
- Purchase price guidance — what the business is worth based on rebuilt numbers
- Written findings report — delivered within 48 hours of receiving financials
- 90-minute recorded strategy call — walk through every finding
- Go / No-Go recommendation — direct, with specific reasoning
The Deal Day Process
Step 1 — Book and Submit the Listing
Book your Deal Day and submit the business listing, asking price, and any available listing documents. If the broker has provided a Confidential Information Memorandum (CIM), submit that as well.
Step 2 — Submit Financials
Provide 3 years of business tax returns and the most recent P&L. Balance sheets, interim statements, payroll records, and lease documents improve the analysis but aren't required to begin. The 48-hour clock starts when the financials are received.
Step 3 — Financial Rebuild
We rebuild the financials from source documents — not from the seller's adjusted numbers or the broker's presentation. Revenue normalized, add-backs evaluated, discretionary items identified, and owner compensation separated. This produces the actual EBITDA a new owner will generate.
Step 4 — Risk Analysis
Lease review, owner dependency assessment, customer concentration analysis, SBA eligibility evaluation, and deal structure review. Every risk flag identified and rated by severity — deal-killers flagged separately from negotiating points.
Step 5 — Written Findings Report
Your written findings report is delivered within 48 hours. It covers the rebuilt financials, every add-back analysis, all risk flags, the offer structure recommendation, and the go/no-go recommendation. Written. Specific. Actionable.
Step 6 — 90-Minute Strategy Call
A recorded 90-minute call to walk through every finding. Ask every question. Pressure test every assumption. You leave with a clear direction — proceed, negotiate, or walk away — and the specific reasoning behind it.
What Happens After Deal Day
If the recommendation is Go, you have two options:
- Proceed independently — you take the written findings and offer structure guidance and manage the process yourself.
- Continue with Deal Through — MorCapital guides you from LOI through closing, with the Deal Day fee credited toward Deal Through's cost.
If the recommendation is No-Go, the engagement is complete. You have a written record of the analysis, the specific reasons the deal doesn't work, and the information to evaluate your next opportunity more efficiently.
Note on scope: Deal Day is independent advisory analysis — not legal advice, accounting services, or securities advisory. Complex transactions should involve a qualified attorney and CPA. MorCapital Advisors holds an active Illinois real estate broker license, which enables real estate representation for deals involving real property.
Deal Day — Frequently Asked Questions
At minimum: 3 years of business tax returns and the most recent P&L. Balance sheets, interim P&L statements, payroll records, and lease documents improve the analysis but aren't required to begin the 48-hour clock.
Book the Deal Day and note that financials are pending. We'll confirm the engagement and begin the moment the documents are received. The 48-hour clock starts when the financials are in hand — not when the Deal Day is booked.
Yes — each business requires a separate Deal Day engagement at $3,500 per deal. If you're actively evaluating multiple listings, a brief initial call can help prioritize which to analyze first.
Some deals are neither clean Goes nor clean No-Gos — they're conditional. In those cases, the report will specify exactly what conditions need to be met (price reduction, earnout structure, lease negotiation, seller representations) for the deal to make sense. The recommendation is specific, not a hedge.
Yes, for standard engagements where complete financials are received. If the financials provided are incomplete or require additional document requests, the timeline is communicated immediately — no surprises.
Ready to Evaluate This Deal?
Submit the listing and financials. Receive your written analysis in 48 hours. Know whether to proceed before you submit an offer.
Book a Deal Day — $3,500 →