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MorCapital Advisors → About

Colton Mortag.
Buyer-Side. Independent. Direct.

Founder of MorCapital Advisors. Licensed real estate broker in Illinois and Colorado for 13 years. Distillery founder. Hospitality operator. The only person at the table with no financial incentive to close your deal.

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Colton Mortag
Founder & Principal Advisor
13 years licensed broker
IL & CO dual license
Distillery founder & exit
Hospitality operator
Buyer-side only — no commissions
Colton Mortag
Colton Mortag
Founder & Principal Advisor
Licensed IL & CO Broker
13 Years Experience
The Founder

Why I built MorCapital.

I spent 13 years as a licensed real estate broker in Illinois and Colorado. During that time I also built two businesses from zero.

The first was Dirty Dill Distillery — from TTB compliance through production, distribution, and a retail tasting room, then exited in 2024. The second was Olde Town Social, a bar and brew pub in Arvada, Colorado that I co-founded and still hold ownership in.

Across all of it, I watched the same pattern play out: the buyer was always the last person at the table to get honest information. Brokers represent sellers. Sellers present optimistic projections. Nobody was getting paid to tell you to walk away from a bad deal.

MorCapital is the answer to that gap. One job: independent financial analysis from the buyer's side. No commission. No conflict. A written recommendation before you commit capital.

Credentials & Background

The full picture.

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Licensed Illinois Real Estate Broker

Active license, 13 years. Real estate representation available for acquisitions involving real property.

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Licensed Colorado Real Estate Broker

Active license. IL/CO dual license covers the Chicago–Denver acquisition corridor.

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Distillery Founder & Operator

Founded Dirty Dill Distillery — TTB compliance, production, distribution, retail tasting room. Exited 2024.

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Hospitality Operator

Co-founded Olde Town Social, a bar and brew pub in Arvada, CO. Active passive ownership.

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Active STR Operator

Operates MorHaven Stays, a short-term rental co-hosting business in Chicago's West Loop.

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Direct Line

312.521.0421 — Questions before booking? Call directly.

Professional advisor

Operator experience you can't replicate in a classroom.

13 years of brokerage. A distillery built from scratch. A bar co-founded and still running.

Why Operator Experience Matters

Acquisition analysis that goes beyond the financial statements.

A CPA can review financials. An attorney can review agreements. Neither can tell you what it takes to run a craft distillery, manage a hospitality venue, or operate a business with real employees and real leases.

Distillery Experience

TTB Compliance & Regulatory Risk

When a Deal Day finds a prior-year production log compliance issue, I know exactly what that means for SBA lender eligibility — because I've navigated TTB compliance firsthand.

Hospitality Experience

Revenue Concentration & Owner Dependency

A bar's revenue tied to the personal relationships of the current owner is a fundamentally different risk than diversified contract revenue. That distinction comes from having built a hospitality business from zero.

Real Estate Experience

Lease Risk & Real Property

Lease transferability, renewal options, and landlord dynamics are often the deal-killers financial analysis alone misses. 13 years of licensed brokerage means lease review is built into every risk assessment.

Scope & Limitations

What MorCapital is — and what it isn't.

Not a Business Broker

MorCapital does not list businesses for sale, represent sellers, or collect commissions. Fee is flat and independent of whether any deal closes.

Not a Law Firm

MorCapital does not provide legal advice. Complex acquisitions should always involve a qualified acquisition attorney. We coordinate with your legal team.

Not an Accounting Firm

MorCapital provides independent acquisition advisory analysis — financial rebuild and risk assessment, not accounting or tax services.

Not a Staffed Firm

Colton Mortag personally conducts every Deal Day. You're not getting a junior analyst or a templated report from a team you've never spoken to.

Ready to evaluate your deal?

Submit the listing and financials. Written analysis in 48 hours. A direct recommendation before you commit.

Find Out If This Deal Is Worth Buying →

Questions first? Call 312.521.0421